Dr. Sagar S. Tanna
Ph.D. · Assistant Professor (Marketing) · AI-in-Research Trainer & Consultant · Founder, MS Advisory
A research-driven academic and corporate trainer who helps organisations and institutions apply Artificial Intelligence to the research and knowledge-work function — from market and competitive intelligence to evidence synthesis, data analysis and report writing. Positioned at the intersection of rigorous academic research methodology, generative-AI fluency and hands-on corporate delivery.
Academic rigour, meet AI-accelerated delivery
Dr. Sagar S. Tanna is an Assistant Professor in Marketing at an NBA-accredited business school, with over ten years of teaching and mentoring experience. He holds a Ph.D. in Entrepreneurship (campus startup ecosystems), is UGC-NET qualified, an NPTEL Domain Scholar (Marketing) and NPTEL Discipline Star (Management), with peer-reviewed work in Scopus Q1 and Web of Science indexed outlets. Through MS Advisory he designs and delivers AI-enabled research programmes, FDPs/MDPs and consulting for corporates, institutions and community bodies — translating academic-grade research method into practical, AI-accelerated business research that teams can apply the same day.
AI in Research — two delivery tracks
AI in Research for Corporates
- AI-accelerated market & competitive research — rapid scanning, synthesis and briefing from large information sets.
- Evidence synthesis for decisions — structured source reviews adapted for business intelligence and strategy.
- Data analysis with AI & statistical tools — survey, consumer and operational data (SPSS, SmartPLS, Orange, Excel).
- Report, insight & deck generation — decision-ready outputs with responsible, source-checked AI.
- Prompt engineering & workflow design for research and knowledge-work teams.
Outcome: faster, better-evidenced research cycles and analyst productivity — without sacrificing rigour or credibility.
AI in Research for Academics
- Bibliometric analysis — VOSviewer, Bibliometrix / Biblioshiny, thematic and co-citation mapping.
- Systematic Literature Review & PRISMA — search strings, screening logic and synthesis.
- SmartPLS-SEM and quantitative / qualitative method design.
- AI research tools — Elicit, Consensus, Scite.ai, ResearchRabbit for discovery & synthesis.
- Publication strategy & mentoring — journal targeting for Scopus / Web of Science, from method to manuscript.
Outcome: measurable lift in faculty and scholar publication output and research quality.
A published researcher who trains his own workflow
Published, not just presenting
A Scopus Q1 and Web of Science author teaching the same indexed research workflow he uses himself.
Formally certified in AI & ML
Google Cloud generative-AI skill badges and 29 Microsoft Learn AI/ML badges with 6 trophies (Level 7).
Proven corporate delivery
AI productivity and train-the-trainer MDPs for industry and professional bodies, plus consulting credibility including CSR impact assessment for a major port authority.
Qualifications & AI credentials
- Ph.D., Entrepreneurship (Campus Startup Ecosystems), R K University, 2024
- MBA, Marketing Management, IGNOU, 2023
- PGDM, Marketing & Finance — Bronze Medalist, 2014
- UGC-NET qualified, 2024 · NPTEL Domain Scholar (Marketing) · Discipline Star (Management)
- NISM Series V-A (Mutual Fund Distribution) · NISM Series XV (Research Analyst)
- Google Cloud Generative AI skill badges — Agent Assist & Gen AI capabilities; building AI agents with enterprise databases (2026)
- Microsoft Learn — 29 badges + 6 trophies (Level 7): Azure ML, AI-900, generative AI & agents, model deployment
- Generative AI for training — Microsoft Copilot, prompt design, AI-powered learning tools
- Runner-up, International Case Writing Competition, GTU (2022) · Resource Person, ICAI (WIRC)
Practice built on teaching, training and building
Assistant Professor, Marketing at an NBA-accredited business school — teaching Marketing Management, IMC, Services Marketing, Digital Marketing and Strategic Brand Management, and leading AI-focused academic workshops, student mentoring and research publication.
Founder & Lead Consultant, MS Advisory — a research training and consultancy practice delivering AI-in-research programmes, FDPs/MDPs, PhD mentoring and corporate/institutional consulting across Gujarat and India.
MSA Sarthi — an accreditation-ready LMS developed and operated by MS Advisory for colleges and university departments: CO-PO attainment, NBA documentation, NAAC evidence vault and IQAC workflows. It demonstrates hands-on capability to build and ship software platforms, not only to train on them.
Selected workshops & corporate programmes
A selection across corporate MDPs, faculty & staff development, student career-readiness and community business workshops — latest first.
| Date | Programme | Audience / type |
|---|---|---|
| Jul 2026 | AI-Enhanced Teaching, Learning & Research — One-Day FDP | Faculty, scholars & academicians FDP |
| May 2026 | Faculty Research Seminar — USR & the SDG Agenda | Faculty & researchers Research |
| Apr 2026 | Train the Trainer Using AI — Shreeyam Power & Steel Ltd | Trainers, HR / L&D Corp MDP |
| Apr 2026 | AI for Workplace Productivity — Shreeyam Power & Steel Ltd | Corporate teams & managers Corp MDP |
| Mar 2026 | Digital Retail & AI for Local Business (Gujarati) — Adipur Lohana Mahajan | Retailers, traders & youth Community |
| Jan 2026 | AI Essentials: Managing the Future of Business | Commerce & management students Student |
| Feb 2025 | LinkedIn & AI Digital Tools for students | Students Student |
| Jan 2025 | AI-Powered Office Administration — Simplify, Automate & Excel | Faculty & admin staff FDP |
| Oct 2023 | Fundamentals of Social Media Marketing — Kutch Management Association (KMA) | Business owners & professionals Community |
| 2018 | ICAI MCS & Orientation Training (Trainer / Faculty) — ICAI, WIRC | CA students & professionals Prof. body |
Selected consulting engagements
CSR — Impact
Completed a CSR impact-assessment engagement for one of India's largest port authorities — structured social-impact evidence and formal impact reporting in a large institutional context.
Marketing — Growth
Advisory for business clients across growth strategy, brand and market positioning, digital marketing, content/campaign planning and consumer-insight support.
AI — Integration
Designing customised AI integration and automation workflows for business teams: use-case discovery, marketing & data analytics, prompt/workflow design and responsible-AI adoption.
Selected research & publications
Scopus & Web of Science indexed. Full record on Google Scholar and ORCID.
| Title | Outlet | Indexing · year |
|---|---|---|
| University Social Responsibility & the SDG Agenda: A Bibliometric Review of Sustainability Practices in Higher Education (2000–2025) | Int. Journal of Sustainability in Higher Education (Emerald) | Scopus Q1 · 2026 |
| Scaling with Purpose: The Strategic Growth Dilemma of Torchit in Assistive Innovation | Emerald Emerging Markets Case Studies | Scopus · 2026 |
| Mapping the Evolution of Campus Startup Ecosystem: A 25-Year Bibliometric Review (1998–2023) | Journal of Global Entrepreneurship Research | Web of Science · 2024 |
Backed by 10+ active research projects across bibliometrics, AI in marketing & research, ESG / sustainability and entrepreneurship.
How we can work together
Every engagement is customised to your objectives, audience and context — format, topic, modules and duration are scoped with you, not fixed packages.
- AI MDP / Workshop — topic, modules, depth and duration fully customised to your organisation's need.
- Train-the-Trainer — equip your internal L&D / HR to run AI workflows at scale.
- AI Integration & Automation Advisory — use-case discovery, workflow design and safe adoption.
- Consulting / Retainer — ongoing AI, analytics & digital-strategy support.
- Research Methodology & AI FDP — bibliometrics, SLR, SmartPLS and publication strategy.
- AI in Teaching & OBE — pedagogy, CO-PO mapping and assessment design.
- PhD & Scholar Mentoring — structured support from method to manuscript.
- Accreditation-ready LMS (MSA Sarthi) — NBA / NAAC / OBE evidence & IQAC workflows.